When learning a second language, 80% people report they have a hard time using the informal language to improve both the language proficiency and the cultural assimilation. Therefore, "IMAJN" helps to augment the learning of idioms, slang, and jargon through recording pronunciation and review others' pronunciation to improve communication.
People report they can't use the informal language80%
Feeling awkward when they could not get slang78%
Didn't want to interrupt conversation by asking their parnters to explain the expressions56%
What are the current learning experience?
Method: User Interviews, Surveys, Affinity Wall
We collected data from 7 interviews and 21 surveys in order to learn how students learn formulaic language. The result indicated Students were aware that formulaic language was so widely used in professional and nonprofessional environment that they constantly felt the need to learn it. 78% students reported they felt awkward when they could not understand the jokes from formulaic language and 56% reported they did not want to interrupt the conversation by asking their partners to explain the expressions. More often, they tried to remember the formulaic languages but they were more likely to forget them quickly after the conversation.
What's the ideal experience like?
Method: Co-design workshop, Participatory Design
To design the best experience for ESL students, I invited 6 students to attend an hour long design workshop: what experience do you want to have to learn formulaic language?
It was a creative moment to see how users proposed Augmented Reality, Virtual Reality, Drone (!), 3D projection etc. Participants generated 67 posts which can be categorized into 6 categories to learn the experience users wish to receive.
Using QOC Analysis, I picked up “games”, “audio", and "images" as means to learn formulaic language, and giving “peer rating”, "visualization”, and "feedback" to measure users' performances.
Method: Personas, Site Maps
There are 3 groups of users: new users, experienced users, and returning users. When designing the experience for them, I want to minimize interruption, increase engagement, and increase people's performance. "signup/login" is optional when it's the first time installing the app. There's a visualization to retain the chat history on the cloud instead of on the phone.